BYX Communications Strategy

I have taken off my professional writing hat and am ready to get down to business regarding my communication strategy for BYX.

What kind of visual language will I use?

I plan on using the BYX crest and branding imagery for my visual language.

Graphs and charts with statistics

Overall, it will be important in my communication strategy to use visual language effectively to convey my message.

Will the visuals be type or image driven?

The visuals need to be image driven. The target audience for BYX is young men, and images will convey the BYX message better to these individuals. Through effective graphics and brand elements BYX will be appealing to prospective students.

What do the type and images need to mean?

The type and images need to reflect the mission of BYX. They need to mean and show that BYX is an organization focused on brotherhood and Christ. Each message

What connotations do they need to have?

Christian

Gentleman

Scholarly

Tame

Service

Overall, my above communication strategy will help me put together an effective business card for prospective organization members. I plan on using BYX brand elements and our mission statement in my card.