Defining my first Stakeholder

North American Males (17-19 years old) who have been accepted and enjoy sports.

There are many unique and specific messages that can be targeted toward my first stakeholder. I chose this particular one because when I was deciding on college my senior year I fell into that particular boat. I was accepted to OU and passionate about sports but I didn't feel there was a unique message targeting me.

I have several initial thoughts and ideas I can use in my direct mailer to appeal to this audience. The mailer will emphasize the success of OU athletic programs and how they create a unique college experience for regular students. Highlighting the several different teams that have success on our campus will appeal to individuals as several sports will be included.

The call to action will be to get students to commit to OU based on their excitement and the potential fun they can have with sports at OU.