Second Stakeholder

My second stakeholder is parents of prospective student's that enjoy sports. The first direct mailer I designed was directed toward student's who enjoyed sports and this one is directed at those student's parents.

University decisions are often made by parents and the goal of this direct mailer is to appeal them. The direct mailer will still have sport imagery. Parent's will recognize that sports are one of the passions of their prospective student. The goal of this is to provide images and messages that parents will see as enjoyable for their children.

The direct mailer for this second stakeholder will not look much different but the copy and message will be important to appeal to these parents.