Unit 3.2 Reflection

Unit 3.2 has been a blast! I have enjoyed getting to work in Photoshop and learning the software. The Direct Mailer project is difficult because you have to balance simplicity while still appealing and providing relevant information to your stakeholder.

In my first Direct Mailer my goal was appeal to students that are already accepted into OU that are passionate about sports.

The goal of this mailer was to provide relevant copy and information while using the football game image to grab the attention of my stakeholder.

1. My first stakeholder helped me define my second one as they are both related. My second stakeholder appeals to the parent's of students that are passionate about sports. The goal of my second direct mailer is to provide information that is relevant to parent's while also touting the sports accomplishments of OU.

2. My first design appeals to my first stakeholder while my second design appeals to my second stakeholder. (The parents). My first design helped me develop ideas for my second design.

3. Through this unit I have realized I prefer InDesign over Photoshop. The main difference between the two is the layer aspect of Photoshop. Photoshop also is harder to use for me personally. I feel that in InDesign it is easier to move text, images, etc.

Overall, this unit has been a learning experience and enjoyable! Photoshop is challenging but I have enjoyed getting to see these collaterals come to life!